Question for Our Hotel Marketing Expert Panel With travellers spending increased amounts of time consuming online content, how can hotels leverage VR (virtual reality) technology to capture their attention? Our Marketing Expert Panel Reshan Jayamanne - Digital Marketing & Sales Strategist, Bnb Optimized Susanne Williams - Performance and Revenue Director, Journey Hospitality Andrew
Powerful hotel photography invites you to sink into that huge bed, sip from a cocktail or dive into the glistening water of the pool. Although such high-quality images require an investment, they will most definitely positively affect your brand perception, market share, and ultimately your rates and revenue. Selecting the Photographer The choice of photographer is a significant first step.
Video Marketing for Hotels Video marketing for hotels is a strategy that involves creating and sharing videos to promote hotel services, amenities, and experiences. This form of marketing is important as it visually showcases what a hotel offers, creating a more engaging and immersive experience for potential guests. It helps in increasing online visibility, enhancing brand image, and can significantly influence
Images can prompt strong emotions and move people to take action. Since you probably know this already, you use beautiful photos on your website to convince site visitors to make a reservation. But have you ever thought of applying this to pre-arrival upselling and cross-selling to increase your conversions? Read on to learn how you can leverage the power of
Interactive virtual reality video technology within the hospitality industry can provide a competitive advantage and allow customers to experience what a hotel is like before committing to a booking. However, there are also other advantages to utilizing this particular marketing method. In this article, you will learn more about six key reasons why every hotel operating today should have its
Videos are increasingly important in the world of hotel marketing. The right hotel video can make a tremendous difference to your sales, raising your profile in the hotel industry. Whether you're unveiling a new facility, announcing a special offer, or letting people know about improvements you've made, video is the perfect medium. There are various types of videos that you
360 Video Hotel Tours Three hundred sixty video hotel tours provide an immersive viewing experience, showcasing hotel amenities and rooms in a panoramic format. This technology is important as it enhances customer engagement, helps in informed decision-making, and boosts booking confidence by offering a realistic preview of the hotel experience. Key Takeaways Enhanced Guest Engagement: 360 video tours offer an
A growing number of hotel owners are turning to virtual reality companies to assist with their hotel marketing strategies. Indeed, in many ways, virtual reality is the ultimate marketing tool for those in the travel and hospitality industries, helping to showcase facilities and increase bookings. Moreover, modern VR video tours can be viewed on all devices, including desktops, laptops, smartphones,
Today's hospitality and travel industry has access to more marketing tools than ever. While having a strong brand with a high social media presence may sound great, you need to focus more on interactivity to be one step ahead of your competitors. For example, virtual reality videos let users fully immerse themselves in the hotel’s or resort’s experience as though
Virtual Reality Hotel Tour VR hotel tour uses Virtual Reality technology to provide immersive, interactive tours of hotel properties. This tool is important for marketing, as it allows potential guests to explore facilities and rooms remotely, enhancing their engagement and aiding in their decision-making process. It represents a modern, innovative approach to showcasing hotel offerings. Key Takeaways First-person view: VR