Hospitality Marketing & Trends

5 Ways Personalization Marketing Can Benefit the Hospitality Industry

Martijn Barten2024-01-25T15:24:37+01:00

Personalization Marketing in the Hospitality Industry Personalization marketing in hospitality refers to tailoring marketing efforts and guest experiences to individual preferences and behaviors. This strategy is essential for creating a unique, memorable experience for each guest, fostering loyalty, and increasing revenue. By leveraging customer data and technology, hotels and hospitality businesses can provide personalized services, offers, and communications, enhancing overall

5 Ways Personalization Marketing Can Benefit the Hospitality IndustryMartijn Barten2024-01-25T15:24:37+01:00

11 Types of Accommodation in the Hotel Industry

Martijn Barten2023-12-24T15:06:17+01:00

Despite what the name may imply, there are many different types of accommodation in the 'hotel' industry, with hotels being just one of these. In this article, you can explore the different accommodation types that make up this industry and gain a deeper understanding of how these types differ. Table of Contents: What is the Hotel Industry? What is the

11 Types of Accommodation in the Hotel IndustryMartijn Barten2023-12-24T15:06:17+01:00

Top Marketing Tips to Improve Guest Loyalty in Hospitality

Suzanne2023-12-06T12:53:36+01:00

Question for Our Hotel Marketing Expert Panel Increasing repeat business for a hotel / accommodation venue is hugely important – but how do we achieve that? How can we build guest loyalty for our properties and brands? (Question by Max Starkov) Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New

Top Marketing Tips to Improve Guest Loyalty in HospitalitySuzanne2023-12-06T12:53:36+01:00

Top Marketing Campaign Tips to Drive Hospitality Recruitment

Suzanne2023-12-06T12:56:49+01:00

Question for Our Hotel Marketing Expert Panel Attracting hospitality industry talent remains a challenge. What are your tips for successful marketing campaigns that drive recruitment? What channels work best? (Question by Jolien Alferink.) Our Marketing Expert Panel Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Max Starkov - Adjunct Professor Hospitality

Top Marketing Campaign Tips to Drive Hospitality RecruitmentSuzanne2023-12-06T12:56:49+01:00

Google Travel Insights: Tools & Data Trends for The Hospitality & Travel Industry

Martijn Barten2023-12-21T14:35:02+01:00

The launch of the Google Travel Insights platform is intended to help those in the travel industry by providing a single location to access important market data, industry insights, and relevant tools. In this article, you can learn more about the service and the numerous ways it can help travel companies improve business performance. Table of Contents: What is Google

Google Travel Insights: Tools & Data Trends for The Hospitality & Travel IndustryMartijn Barten2023-12-21T14:35:02+01:00

Essential Skills and Characteristics in Marketing Leadership Roles

Suzanne2023-12-06T14:54:28+01:00

Question for Our Hotel Marketing Expert Panel What are the essential skills and characteristics that hotels should look for when recruiting for Marketing leadership roles? What advice can you offer to hotels in this position? Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Max Starkov

Essential Skills and Characteristics in Marketing Leadership RolesSuzanne2023-12-06T14:54:28+01:00

Pricing Personalization & the Future of Hospitality

Revfine.com2023-12-20T18:02:25+01:00

Pricing personalization allows hotels to move towards total profit optimization by combining the power of the guest profiles in your CRM with revenue management forecasting to deliver the right price to the right guest at the right time during the guest journey. Guests Have Increased Expectations for Personalization Personalization is an evolving topic within the hospitality industry, from technology and

Pricing Personalization & the Future of HospitalityRevfine.com2023-12-20T18:02:25+01:00

Why NFT Technology is the Next Marketing Trend in the Hospitality Industry

Martijn Barten2023-12-22T15:24:47+01:00

Non-fungible tokens, or NFTs, are emerging as one of the most significant marketing trends, and NFT hospitality offerings are also growing as businesses come to recognize their full potential. In this article, you can learn about NFTs, their advantages, their marketing potential, and their specific uses within hospitality. Table of Contents: What is a Non-Fungible Token (NFT)? NFT Hospitality Offerings

Why NFT Technology is the Next Marketing Trend in the Hospitality IndustryMartijn Barten2023-12-22T15:24:47+01:00

2022 Top Upselling Deals and Trends in Hospitality

Revfine.com2023-12-06T15:30:48+01:00

Without a doubt, the last couple of years have brought countless challenges for hoteliers. But despite that, many creative and forward-thinking teams were able to steer their properties through these challenging times. For many of them, upselling played a major role in their success. The 2022 Hospitality Market Report summarises their results. Read on to let the latest recovery and

2022 Top Upselling Deals and Trends in HospitalityRevfine.com2023-12-06T15:30:48+01:00

Marketing Tips For the Hospitality & Travel Industry During the Corona Crisis

Revfine.com2023-12-11T12:26:29+01:00

During the coronavirus (COVID-19) crisis, there is a lot of uncertainty in the travel industry. Billions of damage are imminent for the travel industry. The only relief from measures against the Corona (COVID-19) virus can ease the economic pain. The hope of travel organizations is focused on summer and autumn business. But how do you deal with online marketing during

Marketing Tips For the Hospitality & Travel Industry During the Corona CrisisRevfine.com2023-12-11T12:26:29+01:00

Hospitality Marketing Trends: 17 Must-Know Upcoming Trends for 2024

Martijn Barten2023-12-27T13:25:30+01:00

Hospitality Marketing Hospitality marketing involves promoting services in the hospitality sector, like hotels, restaurants, and travel services, to attract and retain customers. It's essential for building brand awareness, differentiating from competitors, and driving business growth. Effective marketing in this industry focuses on customer experience, showcasing unique offerings, and adapting to changing consumer trends and preferences. Key Takeaways Emphasis on

Hospitality Marketing Trends: 17 Must-Know Upcoming Trends for 2024Martijn Barten2023-12-27T13:25:30+01:00

5 Ways Big Data Can Help Those in the Hospitality Industry

Martijn Barten2024-01-17T14:14:30+01:00

Big Data in the Hospitality Industry Big Data in the hospitality industry involves collecting and analyzing large volumes of data to gain insights into guest preferences and market trends. It's crucial for personalizing guest experiences, optimizing operational efficiency, and making informed strategic decisions, thereby enhancing customer satisfaction and driving business growth in the competitive hospitality sector. Key Takeaways Revenue Management:

5 Ways Big Data Can Help Those in the Hospitality IndustryMartijn Barten2024-01-17T14:14:30+01:00

8 Ways to Improve Customer Experience in the Hospitality Industry

Martijn Barten2024-01-17T14:18:16+01:00

Customer Experience in the Hospitality Industry Customer experience in hospitality refers to the overall quality of interactions and services provided to guests in hotels, resorts, and related establishments. It's crucial as it shapes guest satisfaction, drives loyalty, influences reputation, and directly impacts the financial success of the hospitality business. Key Takeaways Personalization Marketing: Tailoring marketing efforts to individual preferences enhances

8 Ways to Improve Customer Experience in the Hospitality IndustryMartijn Barten2024-01-17T14:18:16+01:00

Key Digital Trends in the Hospitality Industry

Martijn Barten2023-12-15T15:33:29+01:00

In the internet age, with information freely available and customers able to compare hotels easily, those in the hospitality industry must keep up to date with the latest digital trends. Not only can this help you to keep pace with hotel industry rivals, but it can also improve processes and enhance the customer experience you deliver. In this article, you

Key Digital Trends in the Hospitality IndustryMartijn Barten2023-12-15T15:33:29+01:00

Hospitality Marketing & Trends

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