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Marketing

15 Key Technology Trends Emerging in the Travel Industry in 2024

2024-01-23T16:52:21+01:00

Technology Trends in the Travel Industry Travel technology trends represent the latest digital and technological solutions advancements in the travel industry. They are important for enhancing customer experience, streamlining operations, and providing new opportunities for personalization and efficiency in travel planning and management. Key Takeaways Sustainable Technology: Emphasizes sustainable fuel in cruises and airlines and renewable energy in hospitality, aligning

15 Key Technology Trends Emerging in the Travel Industry in 20242024-01-23T16:52:21+01:00

The Benefits of Reputation Management Software for Travel Companies

2023-12-18T17:50:16+01:00

Companies operating in the travel and tourism industry can live or die based on their online reputation. For this reason, a reputation management strategy is crucial, and reputation management software can play a major role in achieving sustainable business success. Here, you will find out more about the importance of a good reputation, the value of high-quality reputation software packages,

The Benefits of Reputation Management Software for Travel Companies2023-12-18T17:50:16+01:00

ChatGPT Tourism Guide: How the Tourism Industry Can Benefit!

2023-12-24T14:52:03+01:00

ChatGPT and tourism are a great match. The generative AI chatbot has been taking the world by storm, with more and more industries adopting this exciting new technology for various applications. ChatGPT is set to be one of the top future tourism trends. In this article, you'll learn what ChatGPT is and how it can benefit companies in the tourism

ChatGPT Tourism Guide: How the Tourism Industry Can Benefit!2023-12-24T14:52:03+01:00

Expedia TAAP Login Tips for Travel Agents for More Bookings

2023-12-24T14:43:43+01:00

An Expedia TAAP login provides access to the Expedia Travel Agent Affiliate Program, or Expedia TAAP for short. This program offers travel agents worldwide access to Expedia's inventory data, including hotel room availability and live room rates. As a result, offline travel agents can book travel products on behalf of their customers and earn a commission on sales. In this

Expedia TAAP Login Tips for Travel Agents for More Bookings2023-12-24T14:43:43+01:00

Google Travel Insights: Tools & Data Trends for The Hospitality & Travel Industry

2023-12-21T14:35:02+01:00

The launch of the Google Travel Insights platform is intended to help those in the travel industry by providing a single location to access important market data, industry insights, and relevant tools. In this article, you can learn more about the service and the numerous ways it can help travel companies improve business performance. Table of Contents: What is Google

Google Travel Insights: Tools & Data Trends for The Hospitality & Travel Industry2023-12-21T14:35:02+01:00

Essential Skills and Characteristics in Marketing Leadership Roles

2023-12-06T14:54:28+01:00

Question for Our Hotel Marketing Expert Panel What are the essential skills and characteristics that hotels should look for when recruiting for Marketing leadership roles? What advice can you offer to hotels in this position?  Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Max Starkov

Essential Skills and Characteristics in Marketing Leadership Roles2023-12-06T14:54:28+01:00

9 Effective Ways to Improve The Guest Experience

2023-12-20T17:23:33+01:00

Guest experience is everything. It's what ensures that your hotel will be remembered and a big part of whether a guest will return to stay with you again. You don't need to move mountains or even free up a large budget. The good news is that there are some really effective ways to enhance the experience that your guests have

9 Effective Ways to Improve The Guest Experience2023-12-20T17:23:33+01:00

Tourism Marketing: Brand New Marketing Tips to Boost Your Results

2023-12-25T13:50:47+01:00

Tourism Marketing Tourism marketing is the practice of promoting destinations, attractions, and travel-related services to potential travelers. It's crucial for attracting visitors, creating destination awareness, and stimulating economic growth in the tourism sector. Effective tourism marketing can significantly impact travel decisions and contribute to the success of tourism businesses and the overall industry. Key Takeaways Digital Marketing Strategies: Focuses on

Tourism Marketing: Brand New Marketing Tips to Boost Your Results2023-12-25T13:50:47+01:00

How Upselling Provides Low-Cost Revenue and Loyal Customers

2023-12-06T16:19:32+01:00

All kinds of businesses use upselling to enhance their customer experience and maximize revenue on existing sales. From the McDonald’s server asking, “Do you want fries with that?”, to airlines offering seat upgrades. Upselling provides the opportunity to maximize the value of every customer. Not all upselling efforts are well-received — particularly efforts driven by the sole desire to make

How Upselling Provides Low-Cost Revenue and Loyal Customers2023-12-06T16:19:32+01:00

Tips to Highlight Safety in Marketing & Guest Communication in Travel

2023-12-21T14:21:54+01:00

Due to the COVID outbreak, the travel industry has been placed under an immense amount of pressure. This is the very same reason why travel and tourism professionals have needed to place a much greater emphasis on the concept of safety. How can such an approach be used with your ongoing marketing campaigns and guest communication? We provide tips on

Tips to Highlight Safety in Marketing & Guest Communication in Travel2023-12-21T14:21:54+01:00

Marketing Tips For the Hospitality & Travel Industry During the Corona Crisis

2023-12-11T12:26:29+01:00

During the coronavirus (COVID-19) crisis, there is a lot of uncertainty in the travel industry. Billions of damage are imminent for the travel industry. The only relief from measures against the Corona (COVID-19) virus can ease the economic pain. The hope of travel organizations is focused on summer and autumn business. But how do you deal with online marketing during

Marketing Tips For the Hospitality & Travel Industry During the Corona Crisis2023-12-11T12:26:29+01:00

Destination Management: How Tourism Adds Value to Your Destination

2023-12-18T17:38:04+01:00

Destination management can play a vital role in helping unlock the many benefits associated with tourism while ensuring that your destination delivers something unique for travelers. In this article, you will learn more about destination management and how it can help ensure tourism adds value to your destination. Table of Contents: What is Destination Management? Why is Destination Management Important?

Destination Management: How Tourism Adds Value to Your Destination2023-12-18T17:38:04+01:00

Review Management Tips for Companies Operating in The Travel Industry

2023-12-18T17:49:30+01:00

Reviews play an increasingly important role within the modern travel industry, which is why the concept of review management has become so important. By using the right techniques and strategies, companies can help to amplify positive feedback and limit the damage caused by negative reviews. In this article, you will learn more about the importance of reviews, the value of

Review Management Tips for Companies Operating in The Travel Industry2023-12-18T17:49:30+01:00

8 Ways to Improve Customer Experience in the Travel Industry

2024-01-17T13:33:58+01:00

Customer Experience in the Travel Industry Customer experience in the travel industry refers to the overall quality of interactions and services travelers encounter during their journeys. This encompasses everything from booking processes to actual travel experiences. It's crucial as it directly impacts customer satisfaction, loyalty, and the industry's reputation. Excellent customer experience drives repeat business, positive reviews, and, ultimately, profitability

8 Ways to Improve Customer Experience in the Travel Industry2024-01-17T13:33:58+01:00

The Benefits Of Automated Advertising in Search Engines

2023-12-06T16:52:32+01:00

Reaching potential travelers exactly at that point in time when they’re searching online for the best offer. To succeed these days as a travel company on search platforms, you need to be rapidly adapting to changes. Using search technology & software can help you with this. Here, you will find how to automate your search campaigns in Google plus the

The Benefits Of Automated Advertising in Search Engines2023-12-06T16:52:32+01:00

4 Important Hotel Metrics to Measure Your Guest Experience

2023-12-20T17:25:34+01:00

Most hotels tend to ignore that data is essential for their business or think that data gathering and reporting is reserved for big multinational hotel chains like Accor or Marriott. Yet, the contrary is true: vital hotel metrics can benefit each hotel. In this article, you will find why having accurate metrics in your hotel could boost your revenue and

4 Important Hotel Metrics to Measure Your Guest Experience2023-12-20T17:25:34+01:00

14 City Marketing Strategies to Attract More Travelers

2023-12-30T17:10:25+01:00

City Marketing City marketing strategically promotes a city or urban area to attract residents, businesses, tourists, and investment. It's crucial for economic growth, cultural development, and enhancing the city's reputation. Effective city marketing can improve quality of life, boost local pride, and position the city competitively on a global stage. Key Takeaways Unique Selling Points: Identify what makes your city

14 City Marketing Strategies to Attract More Travelers2023-12-30T17:10:25+01:00

What is a Destination Management Organization (DMO)?

2023-12-18T17:38:42+01:00

Destination management is a broad process based on ensuring tourism benefits a particular destination. It is usually the responsibility of a destination management organization, or DMO for short. Over the course of this article, you will learn more about what a destination management organization is. Table of Contents: What is Destination Management? What is a Destination Marketing Organization (DMO)? How

What is a Destination Management Organization (DMO)?2023-12-18T17:38:42+01:00
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