For some, advancements in automation bring a profound sense of dread. Worrying about the big-picture societal challenges that may come with the widespread adoption of new, advanced generative AI tools is understandable. But instead of fretting about whatever dystopian worst-case scenario automation may bring, it's time to take a step back for perspective and think of how automation may apply
In this article, we interview Bookboost co-founder Daan De Bruijn. Bookboost helps accommodation brands manage customer data in efficient and innovative ways. This includes boosting overall understanding of the information, workflow automation, and possibilities for personalization. Bookboost empowers a better understanding of data and how to use it to connect with guests.
The world of hotel payments is everchanging. New payment methods are constantly being introduced into the market, from cash and bank transfers to credit cards and digital wallets. To satisfy guest expectations and encourage direct bookings, lodging operators must stay on top of emerging trends and offer the latest payment methods. The Importance of a Seamless Payment Experience In addition
Hospitality is awash with data. From pricing analysis to targeted marketing, from occupancy rates to guest engagement, every hotelier knows that metrics are important – but how do you sort the interesting from the invaluable? What to Do with the Hotel Data? The sheer amount of data can be daunting, because it typically requires several platforms to access and interpret
Question for Our Revenue Management Expert Panel: What Forward-Looking Data Should Hotels Use to Understand Guest Behavior and Upcoming Trends? Our Revenue Management Expert Panel Nikolas Hall - Principal Owner, N. Hall Consulting Chaya Kowal- Cluster Director Of Revenue Management, Potato Head Family Damiano Zennaro - Founder, DZ Consulting Heiko Rieder - Vice
Fear not. Robots won’t take our jobs. In the hospitality sphere, robots - or rather artificial intelligence - can propel our productivity, making our work more effective and our time more efficient. Here are six ways hotel marketing teams are using AI today. The Rise Of AI It’s barely been a year since access to generative artificial intelligence (AI) technology
Partnering with travel companies can benefit hoteliers, potentially boosting revenue, increasing booking rates, and extending a hotel's reach into new and hard-to-access markets. In this article, you'll discover some of the advantages of a travel company partnership and be introduced to some of the biggest names in travel and tourism operating in the world today. Table of Contents: What Are
Partnering with tour companies can have many advantages for hotel owners. It can increase occupancy rates, help connect you and your guests with local attractions, streamline hotel operations, and take the pressure off your busy marketing team. In this article, you'll discover the top eight benefits of partnering with tour companies. Table of Contents: What Is the Hotel Industry? What
Question for Our Hotel Marketing Expert Panel What Practices Make a Hotel Booking Process Effective? (Question by Thomas Dieben) Our Marketing Expert Panel Thomas Dieben - Founder, Becurious Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Jacopo Focaroli - CEO & Founder, The Host Kaylie Holley - Hospitality and Tourism Marketing Professional
Navigating the vast world of social media can feel like wandering a bustling marketplace without a map, where each stall is a unique platform vying for attention. However, choosing the right platforms can totally transform your hotel's digital narrative. Whether you're a cozy boutique inn or an expansive hotel chain, a strategic approach to your online space is crucial. Remember,
As a hotel marketer, you know that managing multiple communication channels to reach out to potential guests can be an overwhelming task. With the ever-evolving digital landscape, it's becoming increasingly difficult to keep up with the latest trends and ensure consistent brand messaging across all channels. To make matters worse, gathering insights from guest data is often time-consuming, and manual
Business travel is booming, with more and more people making at least one business trip every year. Is your hotel ready to take full advantage of the latest business trip trends? In this article, you'll learn about the seven top trends in business travel. Read on to discover trends like bleisure travel, hybrid accommodation spaces, and more. Table of Contents:
Partnering with a tour agency can have significant benefits for a hotel. It's important to choose a partner that's right for your hotel. In this article, you'll discover the pros and cons of partnering with a tour agency and learn about some of the top names in today's global tour operator landscape. Table of Contents: What Is a Tour Agency?
All-inclusive resorts can appeal to guests through convenience and value for money, but using the right marketing strategies is essential. In this article, you can learn about all-inclusive resorts, learn about the different customer groups to focus on, and explore the most effective marketing strategies to deploy. Table of Contents: What is the Hotel Industry? What Is an All-Inclusive Resort?
Question for Our Hotel Marketing Expert Panel How Would You Guide Hotels Trying to Convey Inclusion Via Marketing? Our Marketing Expert Panel Dustin Caromano – Director of Marketing and eCommerce, Première Advisory Group Cory Falter - Partner and Visionary at Lure Agency Linda Bekoe - CEO at APLBC & CEO at Bekoe.com Nicole
Question for Our Revenue Management Expert Panel: What Tech Trends Are Impacting Revenue and Guest Experiences In 2023? Our Revenue Management Expert Panel Chaya Kowal - Cluster Director Of Revenue Management, Potato Head Family Diego Fernández Pérez De Ponga - Director of Revenue Management, Palladium Hotel Group Pablo Torres - Director, TEDUKA &
Today, as travelers seek a blend of convenience, security, and added value, hoteliers can distinguish themselves by providing incentives that resonate deeply with potential guests. Travel assistance insurance has emerged as a powerful tool that not only sets hotel’s direct channel offerings apart but also empowers guests with peace of mind and solidifies a brand's position as a go-to choice
As the fiscal year ends, it’s not uncommon for hotel teams to discover unallocated funds in their marketing budget. Since the golden rule of budgeting is “use it or lose it,” here are five quick, effective ways to make an impact with surplus dollars before the end of the year. Sometimes it’s a strategic safety net. Sometimes it’s dumb luck.